Wednesday, 17 February 2010

I'm in Frankie!

I've said a few times that the reason I love being on Made It (as well as Aus$ pricing) is that it's a much smaller community and therefore much easier to stand out.

For example, last month one of my W Class Cushions was featured in Made It's 'Homely Handmade Homewares' email roundup.

The editor of Frankie received the email, liked the cushion, and asked me to send one in for a photoshoot and giveaway. And now, because I've got a Made It shop, my cushions are in the March/April issue Frankie (out today)!


I've provided a gorgeous geometric W Class Cushion as a giveaway prize. Check out Frankie to find out how to win! Or read the really tiny print in the scanned page above. Or leave a comment and I'll tell you what to do. ;-) I don't know when it's drawn and assume the winner is selected randomly. If it were up to me I'd make people compose poems about trams and give the prize to the longest poem.

I spent ALL of yesterday taking photos, updating my Made It shop, putting together a more focussed business blog (so that people interested in my cushions won't be reading about my overstretched underpants elastic), registering a Facebook group and creating a 'hub' for my domain name so that when people visit www.mrsbeckinsale.com they'll be able to find my shop, blog and fan page. See, I had provided my domain name as the sales info for Frankie, but this morning I've obtained the mag and found out they only put a link to my Made It shop. All that work for naught! The best I can do to compensate is update my Made It shop header so it clearly lists my URL where people can find the blog and fan page.

Incidentally, I feel very self-conscious creating a 'fan page' for my own business. Surely that implies I'm the leader of my own fan club? I've only done it because I know the majority of people don't read blogs regularly and, let's face it, the majority of people are on Facebook. I figure it's a tool for helping people who are interested in my stuff but don't follow blogs keep up with new things I've added to Made It.

I've never even seen Twitter and don't want to know about it, so that section of the interwebz is as yet untouched by Mrs Beckinsale. I'm technologically up-to-date with 2008 and that's good enough for me.

14 comments:

Margaret @ Konstant Kaos said...

Yeah for being in Frankie! It is great to see local girls in a National Magazine.

As for the fan page .. helps to keep your personal FB comments away from your business comments, so completely legit.

Beky said...

Congratulations!!!!!!! I'm going to have to buy a copy of Frankie.
Everything looks great, all that work is worth it. You go crafty girl!

Sandra @ Pepperberry & Co. said...

SQUEAL! That is SOOOO stupidly exciting. You're like, famous! In a big way! I'm so excited for you :-)

I laughed out loud at the thought of all the Frankie readers rockin' up to your blog and reading about your stretchy underpants. Hahahahaha!!!

Oh, and I'm super-jealous of that book on bookinding I just saw in your next post- I totally have to come around and visit it (and you, of course!!).

xx Sandra

Vic said...

Oh how exciting, that is grand - congratulations!!!

Gina said...

Ooooh Mrs Beckinsale, you're IN!

The fan page sounds sensible and not 'I love myself'! I don't sell craft but it strikes me that there are too many crafters bloggers trying to sell stuff only to other craft bloggers (who are usually thinking, 'but I could make that myself')!. So I say do whatever you need to reach a far wider audience and get your wares out there to people. Frankie should help - yay!

Meanwhile, bring on the stretchy underpants posts I say.

CurlyPops said...

Congrats Jennie - that is absolutely fabulous news!

Sharon~Two Bits Patches said...

Very cool Mrs. Beckinsale. I'll see if I can get Frankie at our country newsagent, I have read it at the hairdressers.
I have a Facebook page which someone clever organised for me :-). I have just started tweeting to potenial customers, I will be an expert soon...

Isis said...

congrats, that's very exciting!! pity about the wrong address being written but i guess that happens. i promised myself i'd stop buying frankie but i might just have to this time since you are in it!

Little Cooties said...

That's fantastic news Jennie! I'm so happy to see that your cushions are now famous and that you are all organised in the business sense. It takes so much work and dedication, and you are definitely on the right track!

Jay @ Finki said...

yay....we bought it yesterday for M.I.L as she's a regular reader and it was actually ty that jumped up and down like a little girl saying jay....jay....jennie's in frankie ( :
congrats Mrs.Beckinsale we're your number one fans.

Felicity said...

Congratulations! That is fantastic news and now I can bask in your reflected glory when I get the mag - I will leave it lying around the house and when visitors gasp at your lovely cushion I will say casually Oh yes, I am a FRIEND of Mrs Beckinsale....

m.e (Cathie) said...

yay Mrs B!!! you are like so totally famous now.
and happy birthday aswell, such a good week for you!

rabbit and the duck said...

Wooooo hoooooo!!! You're in Frankie! How exciting! Must go and buy myself a copy today!

emma said...

How very cool - good for you sister !
Many little artisans (like moi) wishing they could be so lucky . . .